Stamps Issue Series
Fish Consumption Promotion Movement
22 June 2011
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(1 Sheet Stamps, 1 Mini Sheet,1 FDC ) exclude shipping charges
Ministry of Marine Affairs and Fisheries declares the Vision that in 2015, Indonesia has to become the main producers of fisheries product in the world. A set of activities to achieve he Vision includes implementing integrated institution and human resource development, managing sustainable marine and fisheries resources, increasing scientific-based productivity and competitiveness, and expanding domestic and international market of fisheries product, that is, among other thing, indicated by increasing fish consumption per capita in Indonesia.
There are two benefits of consuming fish and fish product: improving health condition, and increasing intelligent. This is mainly related to the content of nutritional component in fish and fish product that are rich with protein, vitamine, mineral, and also Omega 3. Currently, fish consumption per capita in Indonesia is 31,40 kg/cap/year, that is still lower than national expected food pattern (Pola Pangan Harapan) in Indonesia.
With regard to the effort to increase fish consumption and family nutritional status, Ministry of Marine Affairs and Fisheries proposing an activity called GEMARIKAN (Gerakan Memasyarakatkan Makan Ikan) or Fish Consumption Promotion Movement at national level. Gemarikan is implemented through various activities to promote fish consumption such as continous fish consumption campaign, talk show, exposition, and social marketing using printed and electronic media. The main target group of the promotion is the whole Indonesian community, especially through household wives, that make decision on what to consume every day, and school-aged children, that are still in the development stage in their lives.
The publication of 4 series of postage stamp related to GEMARIKAN is expected to be another media to socialize fish consumption campaign to the community. A stamp visualized a fisherman throwing fish net describes fisherman lives to supply the community with fish to consume. Another stamp showing different types of fish describing various fish resources found in Indonesia. The other stamp illustrate cooked fish and human brain, explaining that fish consumption is very important for increasing human intelligent. The last two stamps show fish, seaweed and its processed products to show that fish product could be processed further to be nutritious and delicious food.
